Deloitte’s 2007 State of the Media Democracy survey reveals how different generations are “consuming” media:
- High demand for user-generated content, in competition with industry-created content. While Millennials are at the forefront of this trend, Xers, Boomers and Matures are also participating.
- Traditional media persists. While the Internet is surging in popularity, traditional media—TV, magazines and books—remain deeply engaging to all generations.
