Who is online and who is not? What is the impact of the Internet on consumer behavior, communication patterns and society? Each year, the Digital Future studies and reports on more than 100 major issues, focusing on Internet users vs. non-users, as well as light users (five hours or less per week of use) compared to heavy users (more than 24 hours per week of use).
Among the highlights of the 2009 Report:
- The amount of time that Internet users spend online now surpasses an average of 17 hours per week. The study found very large differences between the online hours of heavy users and light users. Light users spent an average of 2.8 hours per week online, compared to heavy users who average 42 hours a week online.
- 81 percent of Internet users said that government Web sites were generally reliable and accurate—about the same as in 2007.
- Faith in news pages posted by established media (such as nytimes.com and cnn.com) has decreased.
- The percentage of Internet users who said that most or all of the information provided by search engines such as Google is reliable and accurate rose slightly in the current study after a decline in 2007.
- Although Internet users express strong negative views about advertising online, they prefer Web ads to support Internet pages rather than personally paying for content.
http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf
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