As we develop our customer service standard, let's think about how our services can embody the essence of the ILG brand. How can we be there when customers want us to be there? How can we pleasantly surprise them with our presence when they least expect it? How can we be brand butlers in both our online and offline activities?
"With pragmatic, convenience-loving consumers enjoying instant access to an ever-growing number of supporting services and tools (both offline and online), brands urgently need to hone their 'butlering skills'*, focusing on assisting consumers to make the most of their daily lives, versus the old model of selling them a lifestyle if not identity."
http://www.trendwatching.com/trends/brandbutlers/
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